What Is Business Development, Definitions, Sales, Marketing, and Technical Expertise

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Business Development

What is business development? The term business development has many definitions, including sales, marketing, and technical expertise. It is the process of creating and relaying offerings to customers in order to build a company’s reputation and generate new revenue. There are many different aspects to the job, and it is important to understand every aspect to be successful. In this article, we’ll define the main components of this function. In addition, we’ll explore the role of business developers within the A/E/C industry.

what is business development

Business development executives typically negotiate on behalf of a company to improve its profits. This activity can be tricky, as lobbying is illegal in many countries, but it is an essential part of the job. A business developer may work with regulatory bodies, government agencies, and vendors to improve a company’s chances of success. The goal of business development is to maximize a company’s profits by scaling up its operations or increasing its sales. It can also improve the bottom line by identifying cost-cutting mechanisms. In this way, a company’s stakeholder can cut costs and boost its profitability.

A company’s marketing department will be the primary source of revenue. However, business development may also involve other departments. Marketing executives may perform market research, tailor marketing campaigns, and provide guidance on the company’s marketing budget. The finance and legal departments may also work with business developers. When working with customers, business developers can help them create new products, improve their existing product, and make new partnerships. And while these activities are not limited to marketing, they can also be beneficial for the company’s bottom line.

Another major goal of business development is expansion. Whether the company is focusing on physical expansion or on partnerships, it can connect with other business goals to reach more customers and increase revenues. This can lead to economies of scale and better rates on materials. Other business objectives may include opening new locations or entering new countries. Other strategies are aimed at sales and partnerships, adding new products or services, and expanding into new markets. If the company’s business development strategy doesn’t have enough resources to expand, the next step is to hire another company to expand.

When it comes to customer acquisition, business development is a critical aspect of building a successful business. Its success is dependent on the number of potential customers. If a company has a large customer base, it will be able to grow to meet these demands. In addition, it will be more profitable and more successful if it can reach more customers. The same is true of the market. If you’re looking for new customers, business development is a critical component of your success.


While all dimensions of business development are important for any business, some dimensions may be more relevant for some types of businesses. For example, Dropbox’s success is directly related to its referral program and referral metrics. A marketplace service, on the other hand, might focus on retention metrics. In either case, business development is the process of creating long-term value for a company. In other words, it aims to increase the value of a product or service.

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Key Takeaways

  • Business development covers a broad variety of activities, ideas and initiatives that business owner and manager take on with the aim of improving the performance of their business.
  • Business development may encompass a variety of goals, including expansion of business, sales as well as the establishment of strategic partnerships, as well as an increase in profit.
  • The success of business development affects the entire company that includes sales, marketing human resources, manufacturing accounting and development of products, finance, and management of vendors.
  • Business professionals should be aware of emerging opportunities in the market, potential for expansion, competitive developments as well as the sources of revenue for the company.

Understanding the Basics of Business Development

The business development process is a part of various departments, including sales marketing, sales managing, management of products and management of vendors. Negotiations, networking, partnerships and efforts to save money are also included. Each of these areas and activities are driven by and influenced by the goals of business development.

A business, for instance, offers a product or service that is a success in a particular area, like in the United States. The business development team evaluates the possibility of expanding further. Following complete thorough due diligence study, research and studies, they conclude that the service or product could be extended into a new area for example, Brazil.


Sales representatives concentrate on a specific market or (set of) client(s) usually to achieve a specific revenue amount. In this instance business development analyzes Brazil’s Brazilian marketplace and estimates that sales of $1.5 billion could be made within 3 years. With these goals in mind the sales department aims to increase the client base in the emerging market by implementing its sales strategy.


Marketing includes promotion and marketing that aim to increase the sales of goods to customers. Marketing is a key component in the achievement of sales goals. Business development initiatives can be allocated an estimated budget for marketing. Budgets with higher amounts allow for aggressive marketing strategies, such as call-to-action individual visits to the roadshows and even free distribution of samples. Low budgets usually lead to passive marketing strategies, like the limited use of online ads, printed advertisements, social media ads and billboards.

Strategic Initiatives or Partnerships

If you are looking to expand into an entirely new market, would it be worth it to venture on your own with all necessary formalities and formalities, or is it better to create an strategic alliance or join forces with local companies that already operate in the region? Supported by finance and legal teams The business development team weighs all the advantages and disadvantages of various options and decides on the option that is most beneficial to the company.

Project Management/Business Planning

Does the expansion of business require a new facility to be built in the new market or will the entire product be made within the country of origin before being exported to the target market? Do you think the latter will necessitate an additional factory in the source country? These decisions are made through the team of business developers based upon their time and cost evaluations. Then, the project management/implementation team swings into action to work towards the desired goal.

Product Management

The requirements for market regulation and regulatory standards differ across different countries. A drug of a particular composition might be able to be sold in India however there is no such thing in United Kingdom, for example. Is the new market requiring an entirely new or customized version or a completely new version of the drug?

These demands determine the activities of the product managing as well as manufacturing department in accordance with the business plan. Cost considerations Legal approvals, cost considerations, and compliance with regulations are all evaluated as element of a business growth plan.

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Vendor Management

Does the new company require external suppliers? For instance, does the shipment of a new product require a specific courier service? Does the company collaborate with a reputable retail store chain to sell its products? What are the costs involved with these partnerships? The team working on business development works on these questions.

Negotiations, Networking, and Lobbying

Certain business ventures may require expert knowledge in soft capabilities. For instance, lobbying is permitted in some jurisdictions and could be necessary to penetrate the market. Other soft skills, such as the art of networking and negotiating could be required with various third parties, including vendors or government agencies and regulators. These initiatives are all essential to business development.

Cost Savings

Business development is not only focused on increasing the sales of product or market coverage. The strategic decision-making process is essential to enhance overall performance of the bottom line and that means cutting costs measures. A study conducted internally that shows the high expenditure on travel for instance, could result in changes to the travel policy for example, using video conference calls instead of in-person meetings, or choosing more affordable transportation options.

Management can also implement similar cost-saving strategies through outsourcing tasks that are not essential including financials, billing, accounting as well as technology operations and customer service. Strategic partnerships for these projects are element of the business’s development.

What Should a Business Developer Know?

As business development involves an extremely high level of decision-making The business developer must be aware of the following issues:

  • The present state of the business from the perspective of SWOT analyses (strengths and weaknesses opportunities, threats, and strengths)
  • The present state of the global sector and growth forecasts
  • Competitor developments
  • Principal sources of revenue or sales of current businesses and dependent entities
  • The profile of the customer
  • Market opportunities that aren’t explored yet
  • New domains/products/sectors eligible for business expansion, which may complement the existing business
  • The long-term perspective, particularly in relation to the projects being considered
  • The cost-related areas and the possibilities of cost-saving strategies

The scenario of business development described in the previous paragraph is unique to the company expansion strategy and its impact will be felt by nearly every department of the company. It is possible to have similar goals for business development like the creation of a brand new business line and a new sales channel or new product development new partnerships with existing or new markets, or the even the merger or acquisition (M&A) decision-making.

In the event of a merger cost reductions can be achieved through the integration of the functions of the finance, manufacturing as well as legal divisions of both companies. A business that operates from multiple offices in the city could be relocated to a central location that will lead to significant savings in operating costs savings. However, will this cause a decline in employee numbers in the event that the new location isn’t a good fit for all employees? It’s the responsibility of the business development team to evaluate such issues.

Business development is a process of making high-level decisions that is based on an accurate evaluation of the potential for changes and their effects. By introducing new ideas and strategies that aim to enhance the overall business outlook and improve the efficiency of different business divisions. It’s not sales or marketing; it’s not partnership. Instead, it’s the system that encompasses the entire business and its many departments, driving overall growth.

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It is commonplace for businesses that are just starting out to seek out outside help to develop their business, once the company grows, it is best to increase its business development skills within the company itself.

The Right Fit for Business Development

A business developer could include the company’s owner(s) and/or their designated employee(s) who work in the field of business development. Anyone who is able to make or suggest a business strategy change in order to bring benefit to the business could help in business development. Companies often encourage employees to come up with innovative concepts, which aids to improve the performance of the company’s overall performance.

Businesses can also seek out assistance from other external incubator companies, business development companies (BDC), and small business development centers (SBDC). They can help in the process of setting up a business as well as the required fine-tuning of business processes only in the beginning phases of setting up a business.

What Drives Business Development Activity?

Because of the broad the scope of business development operations, there is no established practices or principles. From finding new opportunities in international markets to creating efficiency within internal business processes all of it can fall within the umbrella of business development.

People involved in business development have to develop innovative ideas, but their plans might prove unworkable or unattainable. It’s essential that you are flexible. People who are responsible for business development should seek out and accept constructive criticism and remember that it’s an ongoing process.

Business Development Ethics

Ethics in business involves the implementation of appropriate and fair practices with respect to matters like the corporate governance system, insider trade corruption, discrimination, social responsibility and fiduciary duties. The law and regulations set the standards for ethical business that companies then decide to adhere to and improve upon in order to gain trust and respect from market participants and consumers.

Why Is New Business Development Important?

The development of new businesses is crucial in creating jobs, developing crucial industries and ensuring that the economy is growing.

What Are the Key Skills for Business Development Executives?

Development executives should possess vision, leadership as well as the ability to collaborate with a wide range of individuals in order to achieve the same target.

How Can I Be Successful in Business Development?

Visionary thinking and putting together a solid team are two of the elements which help to predict the likelihood of success in business development. However, a successful developer creates a solid business plan, which is the foundation upon on which they will build their future.

What Should a Business Development Plan Include?

The business plan or development, also known as a the business plan is a document that outlines what the business’s goals are and the way it plans to reach them which includes goals, beginning expenses, and milestones that are targeted.

The Bottom Line

The term “business development” can appear difficult to explain in a concise manner however it is easily comprehended using a simple idea. A positive attitude, the capacity to be honest and objective in your self-evaluation, and the capability to learn from failures are couple of the qualities required to be successful in business development. Beyond the initial ideation as well as the implementation and implementation of an idea for business development the final result is what matters the most.

The most brilliant thinking minds working in development must be prepared to accept changes to get the most effective outcomes. Every rejection or approval is an opportunity to learn which helps prepare these professionals for the next task.