Walmart has removed its Juneteenth-themed ice cream tub after the backlash from users on social media.
The department store featured ice cream as well as new items and other party decorations to commemorate the day.
But customers were not impressed with Walmart’s new display. They closed the store to profit from a black holiday. They also urged Walmart to trademark the phrase ‘Juneteenth’, an integral part of black history.
Walmart recently launched a Juneteenth-themed ice cream. Packaged in green, red, yellow and brown, which are the official colors of Black History Month. The product also included a version of the day’s logo on the tub.
It consisted of flavors of ice cream, red velvet and cheesecake.
The label on the ice cream vat read ‘Share and celebrate African-American culture, liberation and lasting hope’.
– Chris Lovingood WRAL (@LovingoodTV) 23 May 2022
Journalist Chris Lovingood shared his thoughts on Twitter. He inquired about the status of the trademark and further questioned how the brand’s new products would help the black community.
Lovingood stated in one of his tweets that there are about 32 trademarks filed for the word ‘Juneteenth’.
Many social media users asked Walmart their true intentions behind promoting the product. They believe this is one of the ways the store makes a profit.
One of the users took to Twitter to criticize the company. “Capitalism, the retail conglomerate, marketing and ice cream owned by a white billionaire family, to celebrate a holiday commemorating the emancipation of slaves in a country that was literally built on the backs of slaves. Check out Walmart’s ice cream.’
Walmart took the ice cream off their shelves and issued an apology.
Walmart told Fox: ‘We have received feedback that several items are causing concern to some of our customers and we sincerely apologize. We are reviewing our assortment and will remove products that are eligible.’
capitalism is awesome pic.twitter.com/QIzWBbnkSO
– mullet o’brien (@borgposting) 23 May 2022
What is Juneteenth?
In 1863, President Abraham Lincoln issued the Emancipation Proclamation, which ended slavery. He freed more than three million enslaved people in the Confederacy.
It took another two years for the situation to change for the enslaved black community in Galveston, Texas.
Juneteenth commemorates the day Union soldiers arrived in Galveston on June 19, 1865, to bring the news to free enslaved people.
President Joe Biden announced last year that it will be celebrated as a federal holiday.