- Many OnlyFans creators spend money on “yells”, a marketing app used to gain followers.
- These creators told Insider that announcements are crucial to building their followers.
- Insider spoke to 9 creators about the app, some of whom spend thousands each month.
Riley Reid never needed help promoting the OnlyFans page.
The 30-year-old actress enjoyed recognition in the adult film industry, where she won dozens of awards and garnered a huge fan base, before joining the platform in 2020.
But many adult content creators at OnlyFans are not so lucky and rely on various forms of marketing to grow their followers.
Reid noticed shortly after joining OnlyFans when he started receiving messages from creators asking him to promote them on his page.
“I’ve noticed that younger girls or boys don’t have the opportunity to grow their brand,” Reid told Insider. “A lot of girls asked me to pay for the shouts.”
Reid has joined a network of thousands of adult content creators who buy and sell “donations” to advertise on OnlyFans and other social media platforms like Twitter and Instagram. Content creators collectively spend millions of dollars each month on this marketing app to gain followers and increase revenue.
Insider spoke with nine people about how it works and why it’s so important to their careers.
Announcements play an important role in the success of many OnlyFans pages
Shout app developed in response to the lack of a discovery algorithm on OnlyFans.
“OnlyFans doesn’t really have any recommended users,” Reid said. “Instagram can show suggested contacts… but OnlyFans doesn’t have the same tools or actions.”
The company told Insider in an email that the decision to not offer a traditional functionality for discoverability was “a strategic design choice aimed at prioritizing user control and security.”
That’s why cross-promotion has become an essential marketing tool for adult content creators who rely on ads for follower and revenue growth. Some creators said they invest up to 50% of their monthly income into campaigns.
Brie Nightwood, an OnlyFans model with nearly 81,800 fans, started buying and selling “no” a few months after she joined OnlyFans in 2020. Despite slashing her spending from $20,000 to $5,000 to $10,000 a month, the creator announces that it’s worthwhile to buy it, she said. for his job.
“It was definitely worth it,” Nightwood said. “I’ve gotten back a lot more than that.”
Isabella James, a OnlyFans creator with nearly 133,000 followers, is currently investing $40,000 a month in promotions and says it’s a steep but worthwhile investment.
“Because at the end of the day, the reason Bhad Bhabie, Bella Thorne or Belle Delphine make millions of dollars in a movie is because they’re famous,” James said. “You can literally… eat potatoes as ingredients. You know what that’s all about? It’s about your exposure.”
One of these famous creators, Reid, received so much demand that he put up the announcements in his online store and had his assistants support him in executing and scheduling posts.
An OnlyFans post that stayed on Reid’s page for seven days costs $2,200, and a Twitter call that lasts three days and then gets deleted costs $2,000. At the beginning of May, Reid’s attendance schedule for the next two months was full, he said, adding that he normally posts one announcement per week on each platform.
While posting a photo of a creator friend on different social media streams over a period of time is one of the ways this form of marketing works, there are other options such as mass DMs to fans.
Another app, called “guaranteed earnings”, allows creators to pay other creators to promote the free trial link until the paying creator gets a certain number of new followers. The creators told Insider that “guaranteed earnings” rates range from $0.50 to $1 per fan.
With this system, it’s the creator’s job to keep new fans on their page when the free subscription expires and have them pay for extra services like personalized content and messages.
“I almost always feel like I’m getting my money back,” said Brooke, a creator on BrookeShowsXX who spends between $10,000 and $20,000 each month on cross-promotion. “Even if I bought 1,000 fans and 800 of them didn’t spend any money, 200 people who did will make that money back for me in time.”
‘There is enough money to travel’
While some may assume that the creators are in competition with each other, the OnlyFans creator community is quite strong.
“Networking is very important and we’re all really connected,” Brooke said. “It’s really nice that we have this community and we all really lean on each other.”
There are countless network group chats on Telegram, which one creator describes as “the center of sex work.” In these chats, creators can review their experience with the chats.
Justine Jakobs, who has 36,000 fans on the platform, said it adds a sense of trust because creators are more motivated to cross-promote with people who are only vetted and avoid scams.
Audrey Aura, an Australian model with nearly 3,000 subscribers, said the mutual support reassured creators that different types of content would appeal to different people.
“Many of us understand that fans will have a variety of interests,” he said. “We know there are enough fans to go around, enough models to go around, and enough money to go around.”