## Johnny Depp and Amber Heard’s Q Score Top of Controversy in Continuing Insult Litigation

Johnny Depp and Amber Heard’s Q-scores were released at the May 23 hearing of the ongoing defamation lawsuit. During cross-examination, Depp’s lawyer asked entertainment expert Kathryn Arnold if Heard’s “negative Q-Score” was hindering his career.

Depp’s career was thriving before 2018 as he starred in several movies. From Alice Through the Looking Glass to Pirates of the Caribbean, the actress has had a successful career.

But things have changed recently as Johnny Depp hasn’t been in a movie since 2018. Fantastic Beasts: The Crimes of Grindelwald was his latest appearance.

In response, Arnold reported to the court that Heard had previously received a low score. “Q scores are always changing, Amber’s score is as low as one,” he explained.

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### Everything you need to know about the Q score

According to Variety, Q Score is used in marketing to determine a player’s reputation and popularity. This is often used to estimate how much an actor should be paid for his role in a commercial.

According to reports, the methodology has been used for over 50 years and is typically calculated using two sets of questions. To get started, respondents are asked if they know about a particular product or artist. The number of “yes” responses is then used to calculate the familiarity score.

After answering “yes” to the first question, participants are asked whether they would rate themselves as poor, moderate, good, very good, or one of their favourites.

The popularity score is then calculated by calculating the percentage of people who are aware of the product or performer and consider it a favourite.

The Q score is then calculated by dividing the popularity score by the familiarity score and subtracting the decimal points. The name of the measurement technique is also inspired by the simple division methodology, since the “Q” in its name stands for “division”.

This score also takes into account the awards an actor or actress has received, as well as how well their films have performed.

### How does Johnny Depp rank in the Q score in 2015?

Johnny Depp was at the height of his fame in 2015, and his roles at that time reflected that. According to The Wrap, Johnny Depp had a Q score of 88 in 2015. Sandra Bullock was the other actress to receive this rating.

Depp has worked on two movies this year: Black Mass and Mortdecai. Following this, the actor starred in Fantastic Beasts: The Crimes of Grindelwald in roles such as Gellert Grindelwald and Alice the Hatter in Wonderland.

### Depp’s Q score later saw a drop

While Depp scored a few excellent points in 2015, things changed in 2016. According to Variety’s report, Depp’s lawyers brought Douglas Bania, who examined the actor’s Q scores, to a 2022 defamation lawsuit.

He claimed that Depp’s public image was damaged after the op-ed was published. Douglas went on to say that Depp had 35 Q-Score positive and 11 Q-Score negative in 2016.

Meanwhile, in 2018, it received 31 affirmative votes and 16 negative votes. In 2019, its score dropped further with 29 positives and 15 negatives.

### Ankita Khanrah

Ankita Khanrah is a sophomore student of the Master of Communications and Journalism (Integrated) program at KIIT Deemed University School of Mass Communication, Bhubaneswar.