What is a Case Study?
The term “case study” refers to a type of document that is focused on a particular business problem and the solutions. In the field of marketing, it is usually used to convey a story of an experience for customers, their interactions, and how a product or service can solve an issue. Case studies can be utilized across every level of business but also across every industry, not only in marketing.
The aim of an investigation is to help in the assessment of business issues that is in relation to a client or customer care, finances or other aspects. The case study provides solutions to resolve the problem or case.
Case studies are often used internally to increase the effectiveness of a company. In marketing, the case study is often used to demonstrate to a potential customer or client how working with an organization or purchasing an item or service will improve their lives or resolve their issue.
Can marketing Case Studies Really Work?
Absolutely. A well-written case analysis puts potential clients in the shoes of existing customers and encourages them to contact you. Plus, they:
- You can be informed “behind the lines” with the decision-makers you might not have met;
- Make use of the potential in “social proof” to encourage prospective customers to consider a risk with your business;
- Create trust and encourage the perception of likeability.
- Reduce the risk associated with dealing with you, and show proof that your business will produce results.
- Help prospective customers become aware of problems that have not been recognized by the company;
- Let potential clients who are experiencing similar issues know the possibility of solutions (and you are able to provide those solutions);
- It will be easier for the public to locate you using Google and other search engines.
What is the difference between the Research Paper and A Case Study?
Research papers draw readers’ attention to a specific issue however, case studies go more in-depth. The guidelines for case studies oblige students to pay close careful attention to specifics, and to examine problems in-depth and thoroughly using various methods of research. For instance, case studies could be used to analyze cases in court when you study Law or to examine a patient’s medical history when you study Medicine.
Case studies require an abundance of narrative They usually look at specific situations for an individual or groups of individuals. This type of research is highly beneficial as it’s extremely practical and provides lots of information that is practical. The typical size of the research ranges from 500 to 900 words. This is considerably smaller than the typical research paper.
The format of the case study is similar to stories. The story has a protagonist, or the main character, who in your situation is the problem you’re trying to resolve. You could use the model of three Acts to tell your story. The story should include an opening that is rising, an action, a climax at which the transformation takes place, a fall and a conclusion.
Here’s a rough calculation for you to apply for your case study:
Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.
Different types of Case Studies
The aim of an investigation is to give detailed information about an event, an institution, an area the person is basically everything. There are several commonly used types of case studies however, the kind of study depends on the subject. These are the most commonly used domains where case studies are necessary:
- Case studies from historical times are wonderful to gain knowledge from. The historical events are rich in terms of sources that offer diverse perspectives. There are always parallels to modern times that can be applied, evaluated and rigorously analyzed.
- Case studies that are geared towards solving problems are often employed to solve issues. They’re often referred to as hypothetical scenarios where you must immerse yourself into the scenario to analyze the issue. Imagine that you’re employed by an entrepreneur and have just discovered a major flaw in the design of your product. Before you take it to the an executive, you’d like to investigate the problem in depth and offer solutions. In a larger sense the case studies that are based on problems constitute a crucial component of discussions on socioeconomics.
- Cumulative case studies gather information and present the possibility of comparing. In the field of business cases, they are typically used to educate people on the worth of an item.
- Critical case studies examine the causes and the effects of a particular situation.
- Illustrations of case studies explain the events that occurred, as well as the results and lessons learned.
Case Study Format
The format for a case study is usually comprised of eight elements:
- Executive Summary. Discuss what you’ll be studying in your case study. Give a brief overview of the area you’re studying. Write a thesis statement and then summarize the results of your study within a maximum of two sentences.
- Background. Give background information as well as the most pertinent facts. Find the root of the issue.
- Case Evaluation. Select the specific sections of the study you would like to concentrate on. In the document, you should explain the reason why something is working or not working.
- Proposed Solutions. Provide realistic solutions to problems or to improve the condition of your current system. Provide the reason why these solutions work by providing testable proof.
- Conclusion. Review the major points from the case evaluations and propose solutions. 6. Recommendations. Discuss the method you will choose. Discuss why this strategy is the best one for you.
- Implementation. Define how to implement the strategy.
- References. Include all references.
How do you write a case study?
These steps can be used to create an analysis of a specific case:
- Prepare yourself for the case.
- Define your angle.
- Craft a narrative.
- Uncover solutions.
- Choose a solution that is relatable.
- Add these segments.
1. Create the case
For the first step in preparing for your study case, begin exploring metrics and data, as well as other activities that you can do prior to writing. When you read through the cases make notes and make note of important information as well as values and facts that will be crucial for the narrative you’ll need to write.
Start by setting realistic goals to define your study. Think about what you want the case study to achieve, and this will help you determine the steps you should include in your story.
2. Define your angle
The more convincing your story is, the more positively it will be accepted. The most important aspect of writing your research paper is narrow on the area of your study. Start by identifying the key issues first. It is common to have somewhere between two to five major problems you require your case study to concentrate on. Determine the cause of the issue you’re looking to investigate. Once you have a clear understanding of the reason for these issues consider other aspects, such as the cause and how it affects the whole organization.
3. Craft a narrative
Based on the data you’ve gathered and analyzed, you’re now able to write the story. In this stage you’re able to be a bit creative. Imagine a customer journey that can be a good fit for the wider public, but is an enjoyable read. Utilize the issue you’ve formulated through brainstorming and company information as a topic that a client or customer confronts, and explain how they handle it.
It is recommended to follow the classic narrative arc, where there is an opening with an inciting incident rising action, climax with falling action, and a conclusion.
4. Find solutions
If you find solutions, you’ll start working with the established information and performance indicators to figure out if your service, product or arrangement is among the best options to address the problem. In this stage, the information should outline how the customer will be directly affected by the solution and what types of outcomes they could expect. The goal is to develop a range of options so that you can choose the one that is most crucial.
5. Find a suitable solution
Then, choose the most effective solution. The most effective solution is one that meets all the client’s or customer’s demands and is accessible, relatable and crucial. Look for something that is realistic and is backed by proof and is backed by clear advantages and disadvantages.
6. Include these sections
To make sure you have a well-organized case study document, add these sections
- Introduction Use this space to define the goal and to identify the most important concerns.
- Background The background is where you begin the beginning of your story, and it is where you start to create the scene in a way that is understandable to the reader.
- Evaluation of the case in the evaluation of the case section, write down some of the most important aspects in the study. analyze the highlighted sections by evaluating the things that work and don’t and then explain why something doesn’t work and the reasons for it.
- Solution: Within this portion in the report, discuss your suggested solutions and the reasons they will solve the issue.
- Recommendations: Finish the document with suggestions for moving forward.
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The Setting Up of the Research
When you write a case study Remember that research must always be your first priority. The process of reading a variety of sources and considering different perspectives will allow you to develop more imaginative solutions. With all the required research in writing a case report can take some time. The process of research involves the following:
- Set out your goal. Define the purpose for which you’re presenting your topic. Determine the location where you’ll present your case study, whether it’s written or on video or as an infographic or streamed in podcasts, or any other.
- Find out who is the ideal participant for the case. Find permission, quotes and other information that will ensure that your case study is successful. Contact your candidate to find out whether they are happy to be part of your project. Examine the situation of your candidate and write down the reason for the issue.
- Determine the various outcomes that could be triggered by the scenario. Follow these steps for how to begin with a case study: search the web for general information that you may consider helpful.
- Make a list with credible sources and then examine them. Look for important information and identify issues. Write down all your ideas and ensure you brainstorm.
- Consider a variety of important issues: why they’re there and what they mean for your research topic. Consider a range of innovative solutions. Learn from discussions in class or readings as well as your personal experiences. When you are writing your case study, you should focus on the best option and investigate it in depth. When you have all your research done creating your case study will be simple. You might want to review the rubric and guidelines of your task to determine the right structure for your case study.
While your instructor may be evaluating some different criteria, each rubric for case studies follows the same guidelines. Your instructor will ask you to show 8 different outcomes:
- Recognize the terms the theories, concepts, and techniques used in the discipline.
- Determine the theories and concepts that are relevant to the study in question.
- Examine ethical and legal principles and apply these principles in your decisions.
- Be aware of the global significance and impact of your case.
- Write a concise overview and explanation of your study.
- Develop analytical and critical thinking skills.
- Discuss the interrelationships that exist between nature and the environment.
- Combine theory with practice in the process of analysis.
Case Study Outline
Let’s examine the outline structure made based on the alcohol addiction in 30 persons.
- The issue Alcoholism is a condition and not a flaw of character.
- The symptoms of the issue The problem is that alcoholism affects around 14 million of the USA that makes it the third most frequent mental disorder in the world.
- The definitions are explained In the past, alcoholism was generally known as dependence on alcohol or addiction to alcohol. The term “alcoholism” is now the most extreme stage of addiction within the spectrum of disorders.
- Hypotheses A high level of alcohol consumption could lead to an increase in the consumption of substances.
- The importance of your story What information you share will help those struggling with addictions.
- The background of the story Be sure to include an explanation of the reasons you chose this topic.
- Analysis and presentation The criteria for selecting thirty candidates. Also, describe the format of the interview and the results.
- Strong argument 1 Ex. The percentage of people who deal with depression or anxiety…
- Strong argument 2. Ex. The majority of people began drinking in their teens.
- Strong argument 3 Ex. A percentage of respondents’ parents struggled with drinking alcohol.
- Conclusion: I’ve looked into whether alcoholism is an illness and have found the following…
- Recommendations for actions and ways to stop alcohol consumption.
Writing an Case Study Draft
Once you’ve completed the case study research and written your outline, you’re now ready to concentrate on your draft. When you draft your draft, you must create and write your case study based on the data you gathered during your research, interviews, as well as the analysis process that was carried out. Make sure you follow these guidelines for your draft:
- The final draft should have at least four sections that include an introduction; a body section where you will include details about the background as well as an explanation of the reasons you chose to conduct this particular case study, as well as an overview of your primary results; a conclusion, where you summarize your findings; and references.
- In your introduction, you should establish the pace clearly. You may even ask questions or quote from someone you talked to in your research stage. It should provide sufficient background details on the subject. This could include analysis of studies that have been conducted related to your subject. Include the goal of your argument here and also. Imagine it as your thesis assertion. The purpose should be to define the goal of your project, which is to present the issues you’re trying to address. Include any background information including videos or photos you took in your study.
- Then, describe your unique research experience that you conducted, be it through observations, interviews, journals or other sources. The next step is to provide the findings of your study. Inform the audience about the results you have uncovered. What is the significance of this, and what lessons can be gleaned from it? Consider the true consequences of this issue and the significance of the issue to the world.
- Include quotes and other information (such as percentages, findings or awards). This can add an individual touch and increase the credibility to your case make. Discuss the outcomes you get through your interviews with respect to the issue and the way it came to be. Also, discuss solutions that have been suggested by others who have written previously about this problem.
- When you have finished your case study, it is important to provide some possible options, however don’t stress about figuring them out yourself.
Make use of data to illustrate the most important Details in your Case Study
Although your case study tells an essay, it should be based on facts. Make use of as much information as you can to demonstrate your argument. Without adequate facts your case study might seem unprofessional and viewers might not be able to connect to your topic as strongly as they could. Let’s take a look at the following examples:
According to data, alcoholism is the cause of around 14 million of the USA and is the third most frequent mental disorder in the world.
In the absence of data: A lot of people are affected by an alcohol dependence problem within the United States.
Make sure to use as many reliable sources as you can. There may be words or references that might be difficult for others to grasp. If that happens, then you should add them to the notes or appendix for the Professor or Instructor.
Finalizing the Draft The Checklist
When you’re done writing the case research, finish it by responding to the following “ask yourself” questions and consider how you can conclude your case study
- Verify that you are following the correct format for your case study and also with regard to text formatting.
- Make sure to ensure that your work is in accordance with the citation and reference style.
- Micro-editing — Check for spelling and grammar problems.
- Macro-editing – does “the big picture” come through to the user? Are there enough raw data available, like real-life examples or personal stories? Did you make your data collection process transparent? Does your analysis give a the most precise conclusion, which allows more research and improvement?
Avoidable problems to be aware of:
- Overgeneralization: Do not get to research that is different from the issue at hand.
- Failure to document limitations As you must expressly state the limitations of any general research study, you should identify the specific limitations to the analysis subject.
- Inability to extrapolate all possible Effects – Just like you’re not aiming to generalize too much results from your case study You must also be thorough when evaluating the implications of any possible outcomes or advice that result from your research findings.
How do you create an Title Page and Cite a Case Study
The title page you use depends on the format of citation that is prescribed.
Title pages should contain:
- A title that draws some focus and describes your study
- The title should contain”case study” and “case study” in it
- The title should span between 5 and 9 words.
- The name of your contact and details
- Your final piece should be between 500 and 1,500 words. For this type of paper be efficient and stay clear of the need for fluff.
Here is a template to use for title page for APA and MLA template title page:
There are instances in which you must cite the work of someone else to support your own study which is why you must learn how to reference the case study. A case study is similar to an academic paper with regards to references. It is possible to cite it as you would in a book in accordance with the style you require.