- Amy Lee started her life coaching business focused on healing and mental health in 2021.
- He’s earned about $60,000 in lifetime income since he founded his company.
- Lee shares his experience of turning a passion into a business and managing life as an entrepreneur.
Amy Lee For most of his life, he struggled with career prospects.
He set ambitious goals for himself, but he also felt pressure from his parents, who had immigrated to the United States. He remembered feeling shackled by the weight of everything. After college, Lee realized that instead of climbing the corporate ladder, he could become more successful by following his passion for connecting with people on social media.
Lee, 28, is the founder of the company. Amy Lee Life CoachingHe told Insider, a multi-platform business that works one-on-one with clients, offers group master classes, and trains social media followers to reconnect with them and heal from trauma and abuse. According to documents verified by Insider, he founded the company in June 2021 and has since generated around $60,000 in lifetime revenue.
Lee discovered his love for coaching after experimenting on YouTube. When she was 17, she shared videos on beauty and fashion. When she turned 21 and had half a million subscribers, she began sharing her experiences of being in an abusive relationship, breaking her addiction with her partner and family members, and initiating a spiritual awakening. Six years later, she turned her own health and healing journey into a career.
Despite the importance of life coaches to many, there is no regulation in the industry, which means there are no standard accreditations or certifications to become a life coach, as Insider previously reported. Lee said this can make it difficult to find a qualified coach, but it also means a low barrier to entry for professionals hoping to join the industry.
But to alleviate the “fraud syndrome,” Lee received certifications focused on neural energies and neural encoding; it was the practice of connecting the nervous system with emotional states as a way of healing.
Lee shared her tips for turning a passion into a business opportunity, managing burnout, and investing in yourself.
Lean on your passions to connect with followers
As Lee built her fan base on social media, she began sharing her personal healing journey with her followers and found that many of them had similar experiences.
His videos are from style guides on burnout, the importance of therapy and managing anxiety. Seven months ago, Lee posted his latest YouTube video and has since switched to posting transformational advice on Instagram and TikTok, focusing most of his time on his coaching business. Lee said most of his current clients come from the social media community.
Create a business model that does not tire you.
Lee said that when starting a new venture, it is important to create a sustainable business model for both the brand and yourself. If you’re feeling overwhelmed, Lee suggests writing down two or three work-related tasks you love to do. Then, outsource as many of the other job responsibilities as possible, he said.
“Focus on what you’re good at,” Lee said, adding that he doesn’t like administrative or technological tasks such as systems and processing. “The visuals, the content creation and the coaching are what enlighten me.”
Lee also built its business model to be customer-results oriented, meaning that its goals are geared towards customer breakthroughs as opposed to sales or dollar amounts. Setting goals that satisfy you more deeply will allow you to maintain your productivity level and workload, he added.
Invest in yourself and your business to grow.
When Lee first decided to pursue life coaching, he enrolled in a 12-week business coaching course designed for entrepreneurs entering the mental health and wellness field. Despite costing $5,000, he said his change in mindset, learned confidence, and positive connections were well worth it.
Taking risks, such as providing free services to secure your place in the market, can pay off in unexpected ways, Lee said.
“I started doing virtual healing circles in the pandemic just because I felt there was such a need for the community, especially on the internet,” he said. “I really thought no one would come, so seeing that there was a request gave me the confidence to keep doing it.”
If you are in an abusive relationship National Domestic Violence Hotline At 800-799-SAFE (7233).